AUDIENCE SEGMENTATION
Knowing the who and why of your service is critical. Once these factors are identified you can define your target audience. Your product, service and message is geared for your target audience. Your target audience is your demographic, which is who. The why is pyschographics ie the reasoning behind why a consumer buys.
COMPETITOR ANALYSIS
Identifying opportunities and threats from current and potential competitors based on your organization’s brand. The goal being to gain market share in your niche. Comprehending a brand’s current positioning and messaging allow you to efficiently outline objectives for its future.
IMAGE EXPLORATORY
Researching lifestyle images and visuals that add to your organizations brand equity. Images aid in messaging and tone.
MESSAGING AND TONE
Every organization has a personality. That focus of that voice is to communicate with its target audience. An effective tone of voice and message builds brand recognition and fosters an emotional connection with it’s consumers.
STAKEHOLDER INTERVIEWS
Meetings of the minds with brand influencers to comprehend your brand’s internal perceptions and culture. Clarity is needed to understand how the brand should be perceived. Branding allows an organization to bridge the gap of current and future perception.
DOMAIN
A website domain also known as a URL (Uniform Resource Locator ) is the unique address that is entered into a web browser to locate a website or specific files in the digital space of the internet.
FRONT END DESIGN | WIREFRAME
Developed in the early design phase of a website. Flat artwork is created to provide a visual of the structure of the website and outline general placement of content, any functionality and any key graphic elements.
HOSTING
If the domain is the address then hosting is the plot of land to where the assets reside. A platform with a server hosts your web files to which the domain is the exact location of those assets.
INFORMATION ARCHITECTURE
Information architecture (IA) creates an inherent and natural navigation of digital content by organizing, structuring, and labeling content in an effective and sustainable way.
LANDING PAGE
A specific webpage usually standalone that is has a strategic marketing plan for the visitor to take a certain action through its design such a providing contact information.
SEO
The not abbreviated acronym for Search Engine Optimization which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. A common goal is to achieve higher rankings with Google or Bing.
SITE MAP
Building upon the sitemap, a content outline details out all of the different content types and functionality on each individual page/section within a site.
WEBSITE DEVELOPMENT
The creative discipline of developing and improving the customer experience online when interacting with a business, organization, institution, product or unique offering.
FILE FORMATS
Desktop Publishing goes past the normal formats of PDF (Adobe Acrobat), DOC/DOCX (Microsoft Word) and XLS (Microsoft Excel). Images usually created in Photoshop can be in JPEG (flat, compressed, used for web), TIFF (large hi res), PNG (no background, small, used for web) and GIF. Working files which are final approved files that can be edited are Adobe Creative Suite files: Illustrator (AI or EPS), Indesign (IND)
PITCH DECK
Desktop Used to educate potential investors about your business in the form of a sequence of slides (typically PPT or PDF format). The framework includes a problem you solve for with a specific target market that has a marketing and sales strategy based on competitor research.
TOOL KIT | STYLE GUIDE
A document that serves as a master reference for brand standards that define your company’s tone, colors, typography, visuals and trademarks.