Logo design, Brand Strategy, Corporate Identity and WordPress Web Design costs can vary widely. An agency might charge $15,000 to $100,000, depending on who they are and the scope of the project. But not all businesses need to invest that much. As a creative services director with 15+ years of experience, I’m very confident that I will be able to provide you with agency-level service and expertise at a more affordable price point.
Creative Services Packages
Logo Design Package
We will have a KO phone conference based on feedback provided on the questionnaire to discuss your design needs, objectives and deadlines. When launching a company, research is conducted to first define the competitive set as it exists in the minds of the target customer and then to understand how to position the new brand in that set
Based on the completed client questionnaire we will develop design solutions for your brand. We will keep in mind – scaleability, color and how the design will be utilized.
A 1-2 page logo usage guide with specs for the colors in your logo, used by print vendors and web developers to ensure your brand colors will match across different applications. PMS and HEX codes are provided.
Identity Package
We will have a KO phone conference based on feedback provided on the questionnaire to discuss your design needs, objectives and deadlines. When launching a company, research is conducted to first define the competitive set as it exists in the minds of the target customer and then to understand how to position the new brand in that set
Based on the completed client questionnaire we will develop design solutions for your brand. We will keep in mind – scaleability, color and how the design will be utilized.
We establish your brand equity in regard to your primary and secondary palette for the most optimum color coordination. PMS, CMYK, RGB, and HEX codes provided.
Recommendations for preferred fonts that compliment the logo design as well as choices for headlines, body copy and overall treatment guidelines.
Assets/life style graphics to compliment the logo, fonts, and colors are as follows: shapes, lines, photography, illustration style, custom patterns, or other elements that flesh out a visual theme. These assets will be specified in the KO and can be applied to mock layouts to show how they should be used.
A multi-page document that describes the elements of your brand. Your team can use it to create consistent materials going forward. It includes usage rules and specs for the logo, color palette, typography, graphic elements, messaging, and any other elements that make your brand unique
All Inclusive Package
Marketing pieces can be added to your identity package to create an all inclusive package. Happy to help you customize your ideal package. Popular items include:
- Business cards, letterhead, and envelopes
- Brochures and info sheets
- Signage, In-Store Graphics, Coupons
- Packaging – Mechanicals/Production and Creative
- Power Point Presentation templates
- Marketing Video – Up to 90 seconds.
- Pieces of Flair (t-shirts, stickers, coffee mugs, water bottles, pens, and fun stuff)
Wordpress Web Design
We will review how level of brand awareness your consumers have. Whether they recognize the brand and know it what you offer versus the competitor. We will leverage any color palette equity and stylistic notions and visual theme from your logo or brand identity to incorporate into the web design.
We recommend using Bluehost for your domain and hosting. I can provide that platform for you as well as provide sitelock, domain privacy and protection as well as back ups. All is included for the first year.
We create a landing page which can also function as a maintenance page to allow your consumers and clients to still communicate with you while you refresh your website.
Stock imagery will be billed at cost + research fee of $35/hr. Client will either provide hi-res imagery or agree to use stock via istock or Adobe Stock in project KO via the questionnaire.
Writing copy is hard, especially if it needs to be catered to SEO. We can give you a head start initially by aiding you in placeholder copy for the front end design for you to fine tune.
Before I get into a design roll and customization I will provide flat PDF or a front end design so you to review and approve first. We can then ensure the design aesthetic and functionality is to your liking and only minor edits (ideally) will be needed during implementation.
We will roll out the design intent of the front end design to all pages and provide one demo preview along the way. Optional Add-On is a up Marketing Video up to 90 seconds.
We can connect your Facebook, Twitter or Instagram accounts to the website to allow the most optimal cross platform experience.
Included are 4 revisions for the front end design and 4 revisions for implementation to total 8 revisions. Revision can roll over. *Please Note* changes in project scope will require additional charges. Additional Revisions are $85/ea. Rush/Overnight or Weekend/Holiday work is 200/ea. Prices are subject to change.
If you opt in for a 3 month retainer within the first year for minor changes or additions you can lock in a discounted revision rate of 65/ea to allow for five (5) changes a month and remainder can roll over to one month. 100% of retainer is due. Subsequent years retainer is at rate of 85/ea for five (5) changes a month