ABOUT THIS PROJECT
Client (Pharm3r) built a web application called Pandora Plus which provides medical product risk assessment, comparative performance measures, and trend analysis.
Client requested a dynamic logo design for their company called Pharm3r where brand equity could be translated easily into the branding of subsequent web application; one of which is pharm3rprotect
Client communicated a design aesthetic similar to Banana Republic: upscale, conservative, clean, splashes of color, clean fonts, light weight feel.
Developed Branding Style Guide for font and color usage for company toolkit across multiple channels.
