Nesquik

ABOUT THIS PROJECT

Project managed the production of the re-imagined the iconic Ready-to-Drink (RTD) product with the famous bunny brand mascot, Quik. Assisted with PMS selection, 3D renders and print production from the RFP from marketing to the logistics of printing and shipping. Coordinated art development with marketing and design managers as well as scheduled and tracked production of SKUs with print production vendor. A simplified color palette distinguishes the five core flavored milk selections, while the three Protein Power offerings are identified with a banner across the middle of the bottle and a different communication hierarchy.